Terms & Conditions

Last updated: 19 June 2026

These Terms & Conditions ("Terms") form a binding agreement between you ("you", "Customer") and Velluva Ltd ("Velluva", "we", "us"), a company registered in England and Wales. By creating an account or using the Velluva service (the "Service") you agree to these Terms.

1. The Service

Velluva is a subscription software service that provides AI-generated marketing content, automated SMS reminders, ad copy and review request tools for salon and beauty businesses in the United Kingdom.

2. Eligibility and account

You must be at least 18 years old and authorised to enter into contracts on behalf of your business. You are responsible for keeping your login credentials confidential and for all activity under your account.

3. Subscription, fees and billing

  • Subscriptions are billed monthly in advance in GBP via Stripe. Current pricing is shown on our pricing page.
  • Fees are exclusive of VAT, which will be added where applicable.
  • Your subscription renews automatically each month until cancelled.
  • You can cancel at any time from the billing portal; cancellation takes effect at the end of the current paid period.
  • We may change pricing on at least 30 days' notice; changes take effect at your next renewal.

4. Free trial

Where a free trial is offered, you will not be charged until the trial ends. You can cancel before the trial ends to avoid being charged. We may withdraw trials at any time.

5. Acceptable use

You agree not to use the Service to: (a) send unsolicited marketing messages in breach of PECR or the UK GDPR; (b) upload data you do not have the right to process; (c) generate content that is unlawful, defamatory, infringing, deceptive, hateful or sexually explicit; (d) attempt to reverse engineer, scrape or interfere with the Service; or (e) resell the Service without our written consent.

6. SMS and client communications

When you use Velluva to send SMS reminders or review requests, you confirm that you have a lawful basis to contact those recipients and that recipients can opt out. You remain the data controller for your client lists; Velluva acts as your processor and uses Twilio as a sub-processor.

7. AI-generated content

The Service uses third-party AI models to draft captions, ads and messages. AI output may contain errors and you are responsible for reviewing and approving any content before it is published or sent. You own the output you generate, subject to the underlying AI provider's terms.

8. Your data

Our processing of personal data is governed by our Privacy Policy. You grant us a worldwide, non-exclusive licence to host, copy and process your content solely to operate and improve the Service.

9. Availability

We aim for high availability but do not guarantee that the Service will be uninterrupted or error-free. We may carry out planned maintenance with reasonable notice and may temporarily suspend the Service for security or operational reasons.

10. Suspension and termination

We may suspend or terminate your account if you breach these Terms, fail to pay, or use the Service in a way that creates risk to us or others. You may close your account at any time. Closure does not entitle you to a refund of fees already paid except where required by law or our Refund Policy.

11. Intellectual property

Velluva and its licensors own all rights in the Service, including software, designs and trademarks. Nothing in these Terms transfers any of those rights to you beyond the limited right to use the Service during your subscription.

12. Warranties and liability

The Service is provided "as is" to the maximum extent permitted by law. Nothing in these Terms limits our liability for death or personal injury caused by negligence, fraud or any liability that cannot be excluded under English law. Subject to that, our total liability to you in any 12-month period is limited to the fees you paid us in that period. We are not liable for indirect or consequential loss, loss of profits, goodwill or data.

13. Consumer rights

If you are an individual purchasing for a business but acting partly outside your trade, certain statutory consumer rights may apply and are not affected by these Terms.

14. Changes to these Terms

We may update these Terms from time to time. Material changes will be notified by email or in-app at least 14 days before they take effect.

15. Governing law and jurisdiction

These Terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute, save that if you are a consumer resident in Scotland or Northern Ireland you may bring proceedings in your local courts.

16. Contact

Velluva Ltd, London, United Kingdom. Email: hello@velluva.com.